Leadership Thought #10: The Significance of a Battle Cry

As leaders, we must utilize every tool available to us for maximized results, especially when motivating our organizations. I recently saw a movie called “Tora! Tora! Tora!” which depicted the Japanese attack on Pearl Harbor. It reminded me of the kamikaze warcry “Banzai!” as they plunged into the American warships ensuring their perilous end. In other older forms of military warfare, the troops yelled, “Charge!!” At many sporting events, most teams have a form of battle cry like, “1,2,3-GO KNIGHTS!” Traditionally, the battle cry was used to intimidate the opposition, boost morale and unity and even to communicate with each other. Additionally, the battle cry was used to invoke a spiritual sense of respect and renewal of the leader or godlike entity.

And what exactly is a battle cry. Here’s Roget’s thesaurus explanation:

a rallying cry

or

a motto is a short phrase that usually expresses a moral aim or purpose; a slogan is a catch phrase used by a political party or other organization in advertising or promotion

And there’s a scientific reason why a battle cry can be very effective. Studies have shown that a battle scream can favorably affect performance and outcome. Check this out…

From this video, we can see that the scream or “battle cry” improved the performance and the result. Mentally and physically, there is a surge or convergence within the body to achieve the ultimate focus point. Although most of us won’t have to utilize this in battle or high level sports, we can extract many of the positive attributes for improving morale and team identity among our people. So experiment with this motivational tool by pulling your team leaders together to develop a “battle cry/yell” to maximize your organizations’ performance and outcomes.

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~ by Nitro on March 15, 2008.

One Response to “Leadership Thought #10: The Significance of a Battle Cry”

  1. […] VOIP wrote an interesting post today onHere’s a quick excerptAs leaders, we must utilize every tool available to us for maximized results, especially when motivating our organizations. I recently saw a movie called “Tora! Tora! Tora!” which depicted the Japanese attack on Pearl Harbor. … […]

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